Head Of Marketing for Home Appliances

10 - 15 Years
Panjim

Job Description


JOB DESCRIPTION

Position& Designation: Head of Marketing IIM/ISB/MDI/ FMS/ (11-16 yrs)

Location: Goa

Purpose of the Job & Principal Accountabilities:
To ensure the following, pertaining to Retail business:
1. Responsible for topline delivery across the geographies handled
2. Responsible for achieving category objectives volume and value, geography wise
3. Responsible for gross margin delivery on an aggregate basis
4. Plan, deploy & manage marketing budgets across product categories and geographies through the year
5. Plan budgets across various deployment channels ATL (TVC, Radio, Press), BTL (Visibility and Promotions) and Trade Marketing (Trade Promotions, Schemes)
6. Ensure acceptable levels of top-of-mind recall for the brand across prescribed categories
7. Develop a strong brand positioning strategy and for each category within
8. Be part of the New Product Development team and play a pivotal role in the process
9. Achieve numeric and weighted distribution objectives across each category/sub-category, through effective channel management
10. Effectively manage the sales team and develop a clear set of deliverables for every level of the team
11. Coordinate with the operations team to ensure fulfilment of orders, and aid in inventory planning across the regions of operation
12. Ensure 95+% customer satisfaction and on-time service issue resolution across the geography of operation
13. Develop the after-sales service team as a separate profit centre


Linkages/Interactions:
1. Operations Head
2. R&D Head
3. CFO
4. All other department heads
5. Distributors& CFA where applicable
6. Market Research agencies
7. Creative/Brand Agencies
8. Media Planning Agencies

Salary: Not Disclosed by Recruiter

Industry:Consumer Electronics / Appliances / Durables

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Senior Management

Role:Head/VP/GM-Marketing

Employment Type:Permanent Job, Full Time

Key Skills

Desired Candidate Profile

Candidates from Premier B School only need to Apply. Must Have 10 to 15 years of Exp on Marketing.

Education-

PG:MBA/PGDM - Any Specialization, Marketing

Company Profile

NMD PLACEMENT CONSULTANCY PVT. LTD
A well diversified group having a Turnover of 5000 crs.
View Contact Details+

Recruiter Name:subhadip das , Sumit Adhikari

Contact Company:NMD PLACEMENT CONSULTANCY PVT. LTD

Telephone:9830203229,9674731521